Data Privacy Policy

Responsible for the data privacy on this website is:

F&M Retail GmbH
Schanzenstr. 39 D22
51063 Köln

External consultant regarding the data privacy policy:

Philipp Herold – Mein
Rudolf-Diesel-Str. 10
23617 Stockelsdorf, Germany
T.: +49 (0)451 – 498 80 23 / F.: +49 (0)451 – 498 80 24

Relevant legal bases

In accordance with article 13 of the DSGVO, we will inform you of the legal basis of our data processing. If the legal basis is not mentioned in the data Protection declaration, the following applies: the legal basis for obtaining consent is Article 6 (1) lit. A and article 7 DSGVO, the legal basis for processing in order to fulfil our services and to carry out contractual measures and to answer inquiries is Article 6 (1) lit. b DSGVO, the legal basis for processing in order to comply with our legal obligations is article 6 (1) lit. (c) DSGVO, and the legal basis for processing to protect our legitimate interests is Article 6 (1) lit. F DSGVO. In the event that vital interests of the person concerned or of another natural person require the processing of personal data, article 6 (1) (d) DSGVO shall be used as a legal basis.

Changes and updates to the privacy policy

Please inform yourself regularly about the content of our data privacy policy. We will adjust the privacy policy as soon as the changes to the data processing we have made require this. We will inform you as soon as the changes require a co-operation on your part (e.g. consent) or any other individual notification. We shall, in accordance with article 32 DSGVO, take into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of processing, as well as the varying likelihood of occurrence and severity of the risk for the Rights and freedoms of natural persons, appropriate technical and organisational measures to ensure a level of protection appropriate to the risk; Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as the access, input, disclosure, availability and separation. We take into account the protection of personal data in the development and selection of hardware, software and procedures, in accordance with the principle of data protection through technical design and data protection-friendly preferences (art. 25 DSGVO).

Rights of the persons concerned

You have the right to request confirmation as to whether relevant data will be processed and for information on this data as well as for further details and copy of the data in accordance with article 15 DSGVO.

You have accordingly Article 16 DSGVO the right to request the completion of the data or the correction of the incorrect data concerning you.

You have, in accordance with article 17 DSGVO, the right personal data to be deleted immediately or, alternatively, to require a restriction on the processing of the data in accordance with article 18 DSGVO.

You have the right to demand that the data relating to you which you have provided to us be obtained in accordance with article 20 of the DSGVO and to request their transmission to other persons responsible.

You also have the right, pursuant to article 77 DSGVO, to submit a complaint to the competent supervisory authority.


You have the right to revoke your consent in accordance with article 7 (3) of the DSGVO with effect for the future.

Right to appeal

You may at any time appeal against the future processing of the data relating to you in accordance with article 21 DSGVO. You may in particular be against processing for direct marketing purposes.

Right to data transferability

You have the right to have data, which we process automatically on the basis of your consent or in the performance of a contract, delivered to you or to third parties. The deployment takes place in a machine-readable format. If you require the direct transfer of data to another person responsible, this is only possible if it is technically feasible.

Right to information, rectification, blocking, deletion

You have the right to be informed about your stored personal data, the origin of the data, its recipients and the purpose of data processing and, if applicable, the right to rectification, blocking or deletion of such data. You can contact us at any time via the contact options listed in the imprint and also for further questions about personal data.

Online presence in social media

We maintain on the basis of our legitimate interests within the meaning of article 6 (1) lit. F DSGVO online presences within social networks and platforms in order to communicate with the active customers, interested parties and users and to inform them about our services. When calling up the respective networks and platforms, the terms and conditions and the data processing guidelines apply to their respective operators.

Unless otherwise stated in the context of our data protection policy, we process the data of the users if they communicate with us within the social networks and platforms, e.g. write articles on our online presences or send us messages.

SSL or TLS encryption

For security reasons and to protect the transfer of confidential content that you send to us as a site operator, our website uses SSL or TLS encryption. This means that data that you transmit via this website is not readable by third parties. You recognize an encrypted connection at the “https://” address line of your browser and at the lock icon in the browser line.

Server log files

In server log files, the provider of the website automatically collects and stores information that your browser automatically transmits to us. These are:

Browser type and browser version

Operating system used

Referrer URL

Hostname of the accessing computer

Server Request time

IP Address

No merging of this data with other data sources occurs. The basis of the data processing is Article 6 (1) lit. (b) DSGVO, which authorises the processing of data in order to fulfil a contract or pre-contractual measures.


Our website uses cookies. These are small text files that your web browser stores on your device. Cookies help us to make our offer more user-friendly, more effective and more secure. 

Some cookies are “session cookies.” Such cookies are deleted by themselves after the end of your browser session. On the other hand, other cookies remain on your device until you delete them yourself. Such cookies help us to recognize you when you return to our website.

With a modern web browser you can monitor, restrict or prevent the setting of cookies. Many web browsers can be configured to delete cookies by themselves when the program is closed. Disabling cookies may result in limited functionality of our website.

The setting of cookies, which are necessary for the exercise of electronic communications or the provision of certain functions desired by you, is based on article 6 (1) lit. F DSGVO. As the operator of this website we have a legitimate interest in the storage of cookies for the technically flawless and smooth delivery of our services. If the setting of other cookies (e.g. for analysis functions) takes place, these are treated separately in this data protection policy.

An overview of used Cookies can be seen in the following table:

Cookie Name
Description / Function
Expiration period
First Party-Cookie is used to enable the multilanguage function.
1 year
First Party-Cookie is used to check if the Data Privacy Policy was accepted.
1 week

Google Analytics

Our website uses web analytics service features. Google Analytics uses cookies. The setting of Google Analytics cookies is based on article 6 para 1 lit. F DSGVO. As the operator of this website we have a legitimate interest in the analysis of the user behaviour in order to optimize our web offer and possibly also advertising.

IP anonymization 

We use Google Analytics in conjunction with the IP anonymization feature. It ensures that Google will shorten its IP address within Member States of the European Union or in other States parties to the Agreement on the European Economic Area prior to transmission to the United States. There may be exceptional cases where Google transfers the full IP address to a server in the United States and truncates it there. On our behalf, Google will use this information to evaluate your use of the website, to generate reports on website activities and to provide other services related to the use of the website and the Internet. There is no merging of the IP address submitted by Google Analytics with other data from Google.

Browser plugin

The setting of cookies by your web browser is preventable. However, some features of our website could be limited. You can also prevent the collection of data relating to your website usage including your IP address and subsequent processing by Google. 

Demographics in Google Analytics

Our website uses the “demographic features” feature of Google Analytics. It allows to create reports that contain statements about the age, gender and interests of the site visitors. This data comes from Google’s interest-based advertising and third-party visitor data. It is not possible to assign the data to a particular person. You can disable this feature at any time. This is possible through the ad settings in your Google account or by prohibiting the collection of your data by Google Analytics in general.